Strategic and Global Communication 

ABOUT THE PROGRAM
With overseas competition, rapidly changing technologies, and evolving job markets, employers value and promote employees who are effective communicators and possess strong interpersonal skills  The purpose of the Bachelor of Arts in Organizational Leadership with a concentration in Strategic and Global Communication is to strengthen the communication skills of today's workers.  Our concentration is comprised of 21 hours and is offered in five 8-week sessions.  Prior learning assessment opportunities are available.

EMPLOYMENT OUTLOOK
The employment opportunities for professionals who earn an Organization Leadership degree with a concentration in Strategic and Global Communication are available in diverse fields.  Examples include:
• Public relations
• Human Resource administrators
• Mediators and negotiators
• Advertising specialists and media analysts
• Public opinion researcher
• Lobbyists
• Administrator for communications and customer services
• Health educator and medical grants writer
• Event planning
• Community affairs liaison

SAMPLE CLASSES
Introduction to Organization Communication
Interpersonal Communication
Business and Professional Speaking
Communication in Organizations
Diversity and Intercultural Communication
Mass Communication Theory and Research
Senior Capstone
Possible Elective:  Sales Communication, Advanced Sales Communication, Office Management

APPLYING FOR THE PROGRAM
Online applications and information for McNeese State University are available at:
http://www.mcneese.edu/admissions/application-forms
http://www.mcneese.edu/admissions/transfer-students-admission-requirements

SCHOOL OVERVIEW
McNeese State University, located in Lake Charles, Louisiana, is a comprehensive regional university whose primary mission is successful education of students and services to the employers and communities in its region.

McNeese State University was established by the Louisiana Legislature in 1939.  The institution was first named the Lake Charles Junior College, and was a division of Louisiana State University with the opening session beginning on September 11, 1939.  The following fall, the school changed its name to John McNeese Junior College to honor John McNeese, a renowned Southwest Louisiana educator and the first superintendent of schools in Imperial Calcasieu Parish.  In 1950, McNeese became a four-year college in its own right and came under the authority of the Louisiana Board of Education.  Finally, in 1970, McNeese State University became the official name of the school.

McNeese achieved Commission on Colleges/Southern Association of Colleges and Schools accreditation in 1954 and maintains its regional accreditation status as a Level IV institution authorized to award associate, bachelor, master, and specialist degrees.  The University also provides opportunities for continuing education in support of its mission to value lifelong learning.

As a member of the University of Louisiana System and a selective admissions institution, McNeese offers programs through the department of general and basic studies and six academic colleges:  Business, Education, Engineering and Engineering Technology, Liberal Arts, Nursing, and Science.  McNeese's student body is comprised of students from throughout Louisiana, the United States, and approximately 50 countries.

McNeese's athletic programs are NCAA-certified for competition at the Division I level.  The McNeese State University campus features 68 buildings on 500 acres dotted with live oak trees and azalea bushes.  The McNeese community continues to use three original structures - Kaufman Hall, Ralph O. Ward Memorial Gym (the Arena), and Francis G. Bulber Auditorium.  Bulber Auditorium, a striking example of Art Deco architecture, is listed on the National Register of Historic Places.

McNeese State University upholds a long tradition of service to the Southwest Louisiana community and the nation.  The University motto of "Excellence with a Personal Touch" extends beyond the classroom.  During World War II, the campus was the headquarters of the Louisiana Maneuvers, an extensive military exercise to prepare American soldiers for battle.  In 1957, the McNeese community gave aid and comfort to the victims of Hurricane Audrey and served as the National Guard's base of rescue operations.  In 2005, McNeese provided shelter for New Orleans residents and university students fleeing from Hurricane Katrina.  McNeese faced one of its greatest challenges when Hurricane Rita struck in the fall of 2005.  The storm caused devastating damage to campus facilities and infrastructure.  The recovery effort after Hurricane Rita demonstrated the resilience and commitment of the McNeese faculty, staff, and students to higher education and to moving forward in support of the core values of academic excellence, student success, fiscal responsibility, and university/community alliances.

McNeese State University President Dr. Philip C. Williams:
“The consortium approach used by four of our universities for the master’s degree in nursing has proven to be a very efficient and effective method of delivering instruction, particularly for the non-traditional target audience. That is one of the reasons why I strongly support this cooperative degree program in organizational leadership.  The McNeese concentration in Strategic and Global Communication will prepare graduates to be innovative and ready to adapt to changing environments.”

CONTACT INFO
For questions about admissions requirements and financial aid, contact:
Kara Smith, Director of Admissions and Recruiting, McNeese State University
ksmith@mcneese.edu
337.475.5505

For questions about curriculum, contact:
Alison Blevins, Director, Department of General and Basic Studies

ablevins@mcneese.edu

Visit the Organizational Leadership home page to get additional information about the overall program, including cost, age/credit requirements, and length of term. 

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